USMNT = Tennessee football
The people in the federation who look at the USMNT as a way to promote MLS = Haslams
The similarities are uncanny, even down to the fanbases. The USMNT isn't any good, and the fans know deep down they aren't all that good, but that doesn't keep them from talking themselves into getting really optimistic about their chances. Also, the team isn't overly talented, but that doesn't explain losing to Canada. Exact same thing as Tennessee.