i could see some players (and their parents) being hesitant to spend their college years alongside someone they may perceive as having completely different goals and values as far as why they chose their college.
Say, for instance, one player had since she was 8 dreamed of going to a certain school and proudly wearing that uniform. Fast-forward 10 years, and now there's a girl they suspect really don't care anything at all about the university, the coaching staff or their future teammates. That girl is perceived as only caring about getting paid. Well, that might not sit well with everyone. Maybe some of these girls are turned off by that.
I really don't know.