Shortly after, viral company
MSCHF announced via the website satan.shoes that it would be
offering infernal Nike sneakers. According to the website, the shoes will contain a drop of human blood mixed with ink in the sole and only 666 pairs will be made available.
Because the shoes in question are Nike Air Max 97s, readers asked Snopes whether the brand Nike was partnering with Lil Nas X to create the Satan shoes. “Nike did not release nor design these shoes,” a spokesperson for Nike told us in an email.
According to a January 2020
profile published by Business Insider, the seller of the Satan shoes, MSCHF, has become known for “creating some of the most absurd, cynical, and viral projects and products that have spread across the internet.” Business Insider described MSCHF as a “seven-person company” that has made products that “range from an astrology-based stock trading app, to a toaster-shaped bathbomb, to Holy Water-filled sneakers.”
Indeed, while internet users can locate “
Satan shoes” at satan.shoes, they can also find “Jesus shoes” at
jesus.shoes (but those are sold out).