Doberman
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LSU made night games a thing way back when most teams played at 1:00. They didn’t care about TV. They get a hall pass……. “Tiger Stadium on a Louisiana Saturday Night”….. that’s part of the fabric of college football and the TV ad execs understand this. It makes for a better/easier sell to the casual average Joe consumer of sports programming.
It wasn’t that they didn’t care about TV, they were trying to avoid oppressive heat.