Danny White has initiated the exploration of a public-private partnership aimed at the development of a first-in-class entertainment district spanning the Tennessee River waterfront near historic Neyland Stadium.
Anchored by a planned hotel adjacent to the stadium's south end, the mixed-use Neyland Entertainment District could uniquely enhance the Tennessee football gameday experience while also transforming the campus riverfront and supplementing Knoxville's array of gathering centers with yet another attractive leisure and entertainment hub.
The university's initial concept for the project—which would improve the aesthetics of Neyland Stadium's exterior façade and strengthen campus's connection with the Tennessee River—includes a boutique, full-service hotel with for-sale condominiums and conference/event space. The vision also features the potential development of a "tabletop" above the existing G10 parking garage to support additional tailgating, restaurants, retail and family-friendly entertainment activities.
"Innovation is at the forefront of everything we do," White said. "The ideation of this new Neyland Entertainment District exemplifies that mindset. This is a massive project that has the potential to positively impact our entire city. We're eager to see what world-class developers dream up to creatively maximize this extraordinary market opportunity. We have the capacity for constructing an entertainment ecosystem that doesn't presently exist anywhere across the collegiate landscape.
"This is far greater than an activation on seven or eight days a year. This is a year-round destination that not only enhances our gamedays but also elevates the everyday academic experience of our entire student body and campus community year-round."