new utsports.com website: WTH?

#26
#26
Oh good, another "responsive design" website where the site has to work as well on a phone as it does on a desktop computer, so everything's got tons of empty space around it to be "safe" when sized down and interactive elements are gigantic so you can paw at the right thing with your finger to navigate from your phone.

I swear, if the geniuses who espouse this sort of design would just go back and watch Steve Jobs showing off the original iPhone in 2007 - and watch how excited he was to show that the iPhone's Safari browser let you use your thumb to navigate desktop sites almost as efficiently as you could with a mouse - maybe they'd realize dumbing the entire internet experience to the lowest common interface denominator is utterly backward. It was exciting because you could browse rich, complex site pages with little-to-no difficulty. And for a time there, websites didn't try to cater to phone users above all else. But no. No. Gotta be safe for phones. Gotta be safe for tiny little screens. Bleah.

61% of their traffic comes from mobile devices, which is actually lower than most major websites. A company has to be responsive to where most of its customers come from.
 
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