Microsoft Buys Bethesda

[Freak]

Huge back catalog and name recognition. It also let's them use their characters in a Mario Cart or Smash Brothers Killer, while keeping them away from Nintendo. Besides they can probably buy Sega for a Large Pizza and a two liter of Diet Rite at this point.

Sega Sammy Holdings has a market cap of about $3 billion.

 

[JCHateSteve]

Sega Sammy Holdings has a market cap of about $3 billion.

Really? How? Did the genesis mini do that well?

 

[Freak]

Really? How? Did the genesis mini do that well?

SEGA merged with Sammy Holdings. You can read more about at the link below if you're interested. I looked into them when the SEGA rumors initially started circulating a while back.

Sega Sammy Holdings - Wikipedia

For the better half of the first decade of the holding's existence it has sought the arcade machine sales of Sega and the pachinko sales of Sammy, as its biggest financial incentive. A shift happened in the 2010s, leading to the "Group Structure Reform" in 2015. Casinos, resorts and digital games became the biggest financial incentives. Arcade sales and packaged games from Sega has softened, while growth in pachinko sales is not anticipated.[9]

 

[Freak]

I have no idea what portion of income SEGA itself accounts for, or if Sega Sammy Holdings would be willing to sell off that part of the business. I suppose it's possible. I just haven't seen much substance behind it to believe there's anything to the rumors. Guess we'll see.

 

[BearCat204]

I have no idea what portion of income SEGA itself accounts for, or if Sega Sammy Holdings would be willing to sell off that part of the business. I suppose it's possible. I just haven't seen much substance behind it to believe there's anything to the rumors. Guess we'll see.

Someone say Grumors?