Suddenly the Kentucky football job doesn't seem so great.
I'm one of the few that thinks NIL improves college football. Not just that "it's better for the athletes"; that it actually makes college football better. One of the reasons some traditional powers have struggled is that the huge TV deals have essentially "redistributed" earnings to a lot of programs that didn't bring in as much money. Big beneficiaries are programs like Kentucky, Vanderbilt, TCU, Rutgers, etc; programs that have traditionally been weaker, but benefit from being in the same conference as power programs that bring in all the money.
NIL just reversed this trend. And that's good for college football.
We're a beneficiary of NIL, though, not the biggest one. I think Nebraska and Michigan are the biggest winners; power programs that have weak local / regional recruiting and have to get athletes from far away.