Krispy Kreme strikes deal with college student

#4

Coug

Well-Known Member
Joined
Oct 14, 2012
Messages
19,508
Likes
10,563
#4
It's $9.95 for a dozen and he charges $17 to $20 depending on the variety. I wonder how many of his customers just really love Krispy Kreme and how many are just being nice and donating to help pay his tuition?
 
#5

pismonque

Bury me in Orcadian peat
Joined
Aug 4, 2009
Messages
3,901
Likes
6,238
#5
In all fairness to them though, he’s adding a de facto element to their distribution that they have no control over, which represents some degree of exposure. They do plenty of resale fundraising but that’s all controlled. He was working outside any program though, so they probably felt they had to rein it in. But in the social media age, it’s much better to work out a mutually beneficial arrangement than send a C&D letter.
 
Likes: hog88
#7

DancingOutlaw

No sloppy, slimy eggs plz
Joined
Aug 11, 2010
Messages
10,173
Likes
10,558
#7
In all fairness to them though, he’s adding a de facto element to their distribution that they have no control over, which represents some degree of exposure. They do plenty of resale fundraising but that’s all controlled. He was working outside any program though, so they probably felt they had to rein it in. But in the social media age, it’s much better to work out a mutually beneficial arrangement than send a C&D letter.
I mean the reason given is horseshit. They don’t know the quality of the product on its travel? I worked at KK and we filled a box truck everyday to route out to corner stores, gas stations, groceries, etc. Not a reefer or anything climate controlled and that truck went into KY and SW VA. That can’t be any better for quality than the inside of a car. I don’t see why they care he is paying market price for their product and then reselling it. The people buying the donuts aren’t being misled about their origin and they know the fair value. And really I’m surprised any location would care that a guy comes in every week to buy several hundred donuts. Most places would love to have that consistency of sales.
 
#8

pismonque

Bury me in Orcadian peat
Joined
Aug 4, 2009
Messages
3,901
Likes
6,238
#8
I mean the reason given is horseshit. They don’t know the quality of the product on its travel? I worked at KK and we filled a box truck everyday to route out to corner stores, gas stations, groceries, etc. Not a reefer or anything climate controlled and that truck went into KY and SW VA. That can’t be any better for quality than the inside of a car. I don’t see why they care he is paying market price for their product and then reselling it. The people buying the donuts aren’t being misled about their origin and they know the fair value. And really I’m surprised any location would care that a guy comes in every week to buy several hundred donuts. Most places would love to have that consistency of sales.
Yeah, I don't know that they actually care about the quality details, their brand is such that it won't get hurt that way. I think it's just simple risk management. If they know (or at least can be shown to have known) that someone is re-selling their product outside their re-sale structure and they don't do anything about it, that can be taken as a tacit approval that opens them up to more people doing it, which increases their exposure to a claim from some second-hand customer down the line who may be harmed. I doubt their values or their concerns about product integrity actually weigh into it much, they just have to minimize exposure in a litigious world. But they can't say that out loud.
 
Likes: davethevol
#11

Rasputin_Vol

How dare you?
Joined
Aug 14, 2007
Messages
39,702
Likes
11,326
#11
It's $9.95 for a dozen and he charges $17 to $20 depending on the variety. I wonder how many of his customers just really love Krispy Kreme and how many are just being nice and donating to help pay his tuition?
Does that really matter?
Seems like KK may have made a mistake leaving MN.
 

VN Store



Sponsors
 

Top