These guys are sports guys, not radio guys. They don't understand the timing, show prep or the type of programming that Knoxville desires.
Too many inside jokes amongst the on-air guys that NO ONE cares about.
Too much discussion of the NBA, which very few people care about.
Plus, the demographics for sports radio are older than the subjects they are addressing on air.
If they wanted to put a dent in WNML, they would put Clay and Buck on in midday and get rid of that schlock that is currently on there. I like the PM drive guys, but there's to much inside baseball going on.
Plus, they don't give out the dial position or slogan often enough to get credit in the Nielsen Audio diaries. They never show up in the ratings because of this.
They have an opportunity, but rather compete, they'd rather have their inside frat house jokes.