Josh Pate Says It (The College Sports Crisis)

You missed the point. We’re paying the cash before the Kia ever gets pulled around.
You missed the point. The market price is what a buyer (a collective in this case) and a seller (the player) agree to. It is irrelevant how good the player ends up being; that is the market.

You said that there was no market when you don't know how they'll perform - yes there is. NIL for college athletes is akin to the market for venture capital.
 
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