TrumpedUpVol
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Bc they draw more eyeballs than reruns and scripted shows are way more expensive. They exist to make affiliates happy. For CBS keeping them happy is a billion dollar business. It also helps with brand relevance etc.. Rating are down big no doubt. But it's consumed at high levels on social media like twitter and you tube.
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Late Night Thrives on Social Media With Billions of Views in 2025
Shows like ‘SNL’ and ‘Jimmy Kimmel Live combed for over 17 billion views on social media in 2025, according to Tubular Labswww.tvtechnology.com
I have never watched the American SNL in any full capacity (though I have seen the new British one), and I absolutely love the clips I see on Facebook/Twitter throughout the week. I don’t get how these snippets are making them enough money compared to their spot on network television back in the medium’s heyday, but I appreciate them nonetheless.
