JH show Logo

[VetVol]

Does anyone understand the Josh Heupel Show logo? Is it supposed to be a white H in the center of the orange? Why does the orange look like a U and an O? Thanks for any insight.

 

[cbvolsfan]

View attachment 401530
Does anyone understand the Josh Heupel Show logo? Is it supposed to be a white H in the center of the orange? Why does the orange look like a U and an O? Thanks for any insight.

I’ve wondered this as well…..almost like a tribute to Oklahoma…..lol

 

[MrWiz]

View attachment 401530
Does anyone understand the Josh Heupel Show logo? Is it supposed to be a white H in the center of the orange? Why does the orange look like a U and an O? Thanks for any insight.

I had the same question. I see the white H now only because you pointed it out.

 

[TennesseeTarheel]

Some marketing major's final project.

 

[YankeeVol]

A J and and a mirrored upside down J make the white H.

 

[VetVol]

A J and and a mirrored upside down J make the white H.

That makes the most sense. I was not artistic enough to see that. Thanks.

 

[YankeeVol]

That makes the most sense. I was not artistic enough to see that. Thanks.

I just took art for college . I’ll claim it was that

 

[VFL-82-JP]

I think it's the letters Josh Heupel Show artistically intermingled.

J is the left half, in orange.
H is the white cutout.
S is all of the orange together; it's kind of tilted 45 degrees on its side.

But I do wonder about the grey scope sight picture. Not sure what that's meant to signify.

 

[Okie]

Some marketing major's final project.

Did he pass the class?

 

[VetVol]

I think it's the letters Josh Heupel Show artistically intermingled.

J is the left half, in orange.
H is the white cutout.
S is all of the orange together; it's kind of tilted 45 degrees on its side.

But I do wonder about the grey scope sight picture. Not sure what that's meant to signify.

The scope sight was a play symbol from a video of the show (the triangle in the center of the scope circle did not copy). I could not find a still pict of the logo (which I thought was weird).

 

[Volfan1000]

View attachment 401530
Does anyone understand the Josh Heupel Show logo? Is it supposed to be a white H in the center of the orange? Why does the orange look like a U and an O? Thanks for any insight.

That is a very interesting design and eye catching.

 

[LadyinOrange]

Why is the left J backwards?

 

[Samthebam]

That is a very interesting design and eye catching.

I disagree, I think it’s just too busy. Simple and clean is almost always better when it comes to logos and symbols; BUT if CJH returns the Vols to prominence, it’ll just be beautiful, and…

 

[casual-observer]

OP - im so glad you posted this!

Every week when I watch the show, this has puzzled the crap out if me. I see the ‘H’ now in the white space. The backwards J‘s are a bit strange, too.

I agree, must be some marketing/art major‘s contribution to the show. Maybe someone interning with Casey Funderberg?

Perplexng logo and heavy commerical sponsorship aside, the program is the best in years and CJH presents himself so well. Really shows just how bad we had it with Beltar.

 

[Firebirdparts]

Well, now, two things to point out:
1. Both J's are backwards/mirrored
2. There's no reason to put the J's backward. If you put them forwards, the logo still works the same way, but then the S would be backward. I dunno.

 

[chrismc1000]

White H in the middle and the orange makes two J's

 

[Harleydude2929]

That looks more like 69 with our T in the middle. I have no idea what most commercials on tv are trying to sell. It's definitely not examples of great marketing hires.

 

[rocytop2624]

It's a vol beating Bama is what I see.

 

[BruisedOrange]

One of the surprises in my short, graphic design career was the frustrating, bewildering process of getting logos approved by executive or administrative committees. It was amazing what people would see, foresee, or question about a logo when they were fearful of approving something that years later might be, could be (as all things eventually are) twisted into a negative or a joke. But I never got to be present in those discussions, to respond to their questions or suggestions. I only received a summary, and occasionally an edited minutes from the meeting.

So if y'all don't mind, I've got some long backed up karma in the closet that needs catharsis...

I think it's the letters Josh Heupel Show artistically intermingled.
J is the left half, in orange.
H is the white cutout.
S is all of the orange together; it's kind of tilted 45 degrees on its side.

But I do wonder about the grey scope sight picture. Not sure what that's meant to signify.

"I'd like the smokey gray circle better if it was black. Any way you could make it larger? And maybe move the T to the center of the circle... or maybe change the circle to the shape of the state of Tennessee! Did you consider that? But otherwise, it looks very nice."

"Since Math and Philosophy are important academic departments at UT, I'm concerned that the logo looks like an incomplete lemniscate, or 'infinity' symbol. Is that really the message we want to send to the viewing public?"

"As the only Asian American on the board, I have to protest the appropriation of the yin and yang symbol, no matter how incompletely it is presented."

"The chair of our Religion Department has consulted the chair of the History Department and both are questioning if the use of orange might be offensive to Catholics, orange being the historic color of Protestantism. Don't we want to be religiously inclusive?

That looks more like 69 with our T in the middle.

"While the 69 sends an all-inclusive message to our LBGTQ community, the special emphasis of the T might send a paranoic message to our trans community, especially with--as someone pointed out--the gun sight circle. We don't want to create another Sarah Palin's crosshairs ad controversy. Maybe change the circle to a checkmark, or a thumbs up, or something else affirmative. But definitely not a white supremacist OK symbol!"

"Well, actually, I've read that the thumbs up gesture has a negative sexual connotation among the paraplegic community, so... But maybe you could add spoked wheels to the J to make it more inclusive to the mobility challenged."

"You see a 69? I see a 67. Does 67 have any sexual connotations? Now, 1967 was a good year for UT football. We were actually named national champs by one of the minor polls. But that 67 also looks like a mirror image of OU--who beat us in the Orange Bowl that season. Didn't this Heupel fella play for them? Is he subversive? Maybe a trickster? Has he been vetted?"

"I took the liberty to run it by students, and they all agreed it would look better in black, only maybe just leave the Power T orange."

"I thought every great logo had a swoosh in it somewhere. This looks kinda blocky, like something you'd see hung on a chain link fence outside of a construction site. All a bit 'blue collar' for a university, don't you think?"

"I know I speak for everyone when I say we want to congratulate the graphic designer on the work he/she/they has done. I think we're in agreement that this is a good, solid start, and only a few minor changes to the basic design will be needed to gain approval by the committee."
------

Thank you, VolNation, for letting me vent.
And to whoever designed the logo, congratulations on winning its approval. Go Big #FF8200!

 

[sona]

Negative space logos usually don't work out too well. Especially true when you are trying to force it with initials as in this case. Below is one that works incredibly well:

 

[stevenrich2003]

If he wins football games, I would not care if the logo was blank.