What if everyone boycotted all the Pilot stores?
Its a 29 Billion Dollar a year revenue company. In 5 years, 80% will be owned by Warren Buffet. There are tons of his stores outside of the state, where no one cares. Most of the stations in the state are shopped at by people who either don't care or don't know there is a guy named Haslam who owns them or that his brother is currently their governor. Most of the diesel sold is based on corporate purchasing deals, and the purchasing agents care more about controlling costs than some football teams llama drama.
In short, this is the most meaningless thing you could do to affect change. Don't shop there for your own principles, but don't think for a second you can rise up and bankrupt them.
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