The Artful Dodger
Fist Baller
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You make good points. But I still don't think it helps a prospect with a decision to pick Tennessee or even influence them on liking our team. Does it provide more tv time? Yes... Does it influence recruits? I don't see how.
Like JP said, It gets exposure to all areas of the country and beyond. For example, say there is a prospect from Cali that, otherwise, wouldn't consider UT but because he watches gameday might be more inclined to consider an SEC school who plays big stage games. Everyone knows that the biggest game each weak is usually the one that Gameday attends and that is attractive to prospects who wouldn't otherwise be exposed to UT.