ESPN must have never tuned in and watched the exciting Phil Fulmer show. He's the "lack of color" man. I wish him the best, but the man has a dead pan delivery. I hope they don't try to write in any jokes for him. That would be painful.
I'd say exposure is close, I think he wants to keep his name/face out there for the time that comes down the road when a coaching job opens that fits his pay expectations and where he thinks he can win. Just like in politics...name/face recognition.
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