First Horizon Bank Jersey Sponsor Patch - Official

#30
#30
I’ve gotta be honest here. I hated the sponsor/patch for money idea. But THIS feels like straight up robbery.

$120mil for that? Ok….lets think about this. First Horizon Bank. Can I bank with them in Myrtle Beach? No. So they’re a local bank in Tennessee? Ok. So Tennesseans already know they exist and use the bank. How are they really gaining anything from this $120,000,000 spend? Like, I understand business and advertising, but I don’t really see how this is worth it for them.
 
#31
#31
VolAllen said:
I’ve gotta be honest here. I hated the sponsor/patch for money idea. But THIS feels like straight up robbery.

$120mil for that? Ok….lets think about this. First Horizon Bank. Can I bank with them in Myrtle Beach? No. So they’re a local bank in Tennessee? Ok. So Tennesseans already know they exist and use the bank. How are they really gaining anything from this $120,000,000 spend? Like, I understand business and advertising, but I don’t really see how this is worth it for them.
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#33
#33
Really sums up college football and Danny Moneybags when we bump our own logo, the sacred Power T, off of the uniform in favor of a corporate sponsor.
 
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#36
#36
Vol_guy said:
Low compared to Ohio State and Notre Dame's deals....
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Ohio State’s deal with JPMorgan is around $15–17 million a year for every varsity sport. When you add Tennessee’s deal to what they’re getting from Axle for the basketball programs, they’re bringing in at least $15 million. So Tennessee’s deals aren’t low compared to what Ohio State got.
 
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#39
#39
Like it or not, it's a professional sports business now. Spend more, win more, make more, repeat. That's the goal.
 
#40
#40
VolAllen said:
I’ve gotta be honest here. I hated the sponsor/patch for money idea. But THIS feels like straight up robbery.

$120mil for that? Ok….lets think about this. First Horizon Bank. Can I bank with them in Myrtle Beach? No. So they’re a local bank in Tennessee? Ok. So Tennesseans already know they exist and use the bank. How are they really gaining anything from this $120,000,000 spend? Like, I understand business and advertising, but I don’t really see how this is worth it for them.
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It's not as much money as you think. First Horizon's revenue last year was $3.42 billion. $12m a year on a jersey patch is 0.35% of that.

If your income was $100k last year, it's like you spending $350 on something.
 
#41
#41
A 10 year deal is a bad business decision in the current market. Otherwise, the logo is fine though and the company isn’t cringe.
 
#44
#44
Get ready for college athletes to start looking like walking billboards, America! 😱😨
 
#45
#45
05_never_again said:
It's not as much money as you think. First Horizon's revenue last year was $3.42 billion. $12m a year on a jersey patch is 0.35% of that.

If your income was $100k last year, it's like you spending $350 on something.
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Revenue, sure. But how’s the profit side looking?
 
#46
#46
Don’t mind it. Could be worse.

In this new age of college football, it’s adapt or perish.
 
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#47
#47
cachurch said:
I actually like it. I just wish they didn't remove the Power T.
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Honestly, I hadn't even noticed until you pointed it out that the Power T had been replaced by the SEC logo in the neck line.
I've said for a long time, I would like to see a version of our uniforms with the Power T in place of the numbers on the shoulders.
 
#50
#50
VolAllen said:
I’ve gotta be honest here. I hated the sponsor/patch for money idea. But THIS feels like straight up robbery.

$120mil for that? Ok….lets think about this. First Horizon Bank. Can I bank with them in Myrtle Beach? No. So they’re a local bank in Tennessee? Ok. So Tennesseans already know they exist and use the bank. How are they really gaining anything from this $120,000,000 spend? Like, I understand business and advertising, but I don’t really see how this is worth it for them.
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They got a bunch of em in North Georgia.

N. Mississippi, Birmingham, Huntsville, Western NC too.

Bank with that much coin might actually have a strategy, but I’m just basing that on my past experience. 🤷🏻‍♂️
 
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