The modern military first-person shooter Battlefield 3 and a number of other EA games such as Madden NFL use Online Pass. You need it in order to play many of a games online features, including multiplayer. A code activates the Pass, which has a one-time use. You need a new code (which the publisher offers, of course, for a fee) if youre playing the game on another console or if you bought the software used and the original owner redeemed the original. But players never embraced this feature.
LOL - feature??