Business
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- Dec 19, 2006
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Tennessee employs a company, Sports Marketing Challenge (I think), that moniters internet "buzz" about their brand. In this day and time it would be about stupid not to from a Public Relations stand point. It would also be dumb not to look at message boards from a Marketing stand point to understand what the fans want. It's straight data right there at their finger tips to keep a pulse on what the fans want, like, dislike, hate, etc.
I mean, who here has not Googled their name for s**ts and giggles?
I mean, who here has not Googled their name for s**ts and giggles?