Because the conference doing well helps UT.. Players want to play in the SEC because it means something. A good example would be Prgnon the OG we are targeting in the portal that kid wants to play in the SEC.
I think people don't understand how much people not from the south don't really know much about how it is out here. I have had friends from the west coast come out here from Cali etc and they thought they came from places where football was big. Then they came anywhere in the south and it was like WTF. The thing is to get them the intro. You look at a lot of overseas UT fans and UT fans from other parts of the country that have never been here. They were introduced to UT via the SEC... they decide to check out the sport hear that the SEC is thebest league and they follow and they find UT. Without that a lot of them become Oregon or Michigan fans or OSUpuke. It matters. If the SEC was a weak conference we'd be Boise State. We'd win a lot but because we played scrubs all the teams in the SEC are respected because the conference as a whole is tough. It's why a lot of Europeans that get into football become SEC fans because over there their leagues work on a relegation system. Bad teams in the top leagues get demoted and the best in the lower leagues get promoted. Happens in Soccer, F1 and to a certain point basketball.
So yes I will be rooting for Texas to spank OSU tonight. Because as much as I hate the fake UT and UGA and Bama and everyone else.. they are one of us. They are our rivals. The BigTen ACC etc are our enemies. Also UT and fakeUT is such a natural rivalry to develop it will be interesting to see it develop. Our first meeting with them will possibly be with a Manning behind center.