I could be wrong, but I doubt that Head Coaches are very involved in the decisions about who is/is not on the cover of game programs. At this level, almost everything outside of the team's logistics and game planning is handled by others. Depends on the school, but the programs are usually completely handled by the Sports Information department, who handles it for every sport at the school. I wouldn't be surprised if the coaches never even see a game program, except to sign an autograph or something.