"Joey Harrington’s 10-story billboard in New York did not help him win the Heisman Trophy, as was its intent.
But the billboard, put up in 2001 across from Madison Square Garden when the former Falcons quarterback was a senior at Oregon, accomplished perhaps a broader purpose for the Ducks, his college team. It got the attention of plenty of oversize teenage boys.
“It said to every player that came to Oregon, if you get yourself to the point where you’re in the race for a national award, if you put yourself in the Heisman race, we’ll put your face in New York,” Harrington said. “It definitely sent a message.”
Tennessee is sending a similar message to high school football recruits in metro Atlanta. The school has put up two billboards with Heisman Trophy candidate Eric Berry, a safety from Creekside High School, along with new coach Lane Kiffin. "
...
“Every high school player, every parent of one of those players thinks, ‘That could be my son one day,’ [or] ‘That could be me,’ ” said Richard Southall, director of the University of North Carolina’s College Sport Research Institute.
....
Chris Fuller, Tennessee’s associate athletics director for sales and marketing, has said the intent is to extend the Volunteers brand and promote Berry.
...
How effective the billboards are remains to be seen. But the fact that they are being seen is the point."
Colleges campaign in Georgia with billboards | ajc.com