I want to remind everyone of something. Dave Hart (contrary to popular believe now) is not stupid. UT was losing close to $3M per game at the end of the season. Speculation, but I'd say close to $10M on the year (Troy, Mizzou, Kentuckyx10, merch). This is not a problem that's going to go away without winning games. Money will not be an object, as Hargis said. You hire Gruden at $5.5M + $4.5M for staff, win games, FULL stadium, donations, merch, easily make money back. Until we start winning games and having 9 win seasons we'll be in huge trouble financially. How many years would it take a Golden/Fedora vs a Gruden?