Speak for yourself, friend. I hate georgia more then any other team. I was there for the loss in 2000, 2001, 2002, 2003. All extremely painful for different reasons. The road losses taught me just how absolutely rude uga fans are (ive been to road games at bama, auburn, kentucky, along with both peach bowls and the 01 and 03 sec cg, so I have some kind of sample). Plus I live in the state of Georgia so I have to hear all the crap about them. You'd be amazed how much uga crap has appeared over the last couple years.
As for whether this game is a rivalry, I'll share a story. On one of my trips to uga, I went out with some friends to downtown Athens, Im fairly sure the year was 2003. Its an awesome bar scene. Anyways, there used to be this bar called "Gator Haters". A whole bar named after how much they hate florida. I thought to myself...if I went to Gainsville, could I find a bar called "Bulldog Haters"? Probably not. Its a rivalry for one team when youve won 13 out of 14 (or whatever it was at the time).
In the '90s, uga wasnt a rivalry. You beat someone 9 in a row, who cares. But when we lost 5 out of 6...we started hating them and calling it a rivalry. But from the uga friends I talk to, they go into every year wanting to beat auburn and florida...the teams that tend to beat them more often then not. Tennessee, unfortunately, is an afterthought (much like their other supposed rival, Georgia Tech).
Its gonna take some parity, I believe, before its a full blown rivalry. I think we might get it with Cut back, Ainge playing like he is, and Crompton and our stable of rb's waiting in the wings.