Voltopia
Score fast, score hard, no mercy.
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Personalized your post.
While my emotions agree with practically every negative opinion posted in this thread, the fact of the matter is (regretably, deplorably) that if we want to have winning programs, we have to generate tons more money than imagined even two years ago! Next season's men's basketball team is estimated to be costing $15 million! Absolutely that prices most families out of the picture.
Credit to DA for realizing that coming cost early and acting (how wisely, only time will tell) to get ahead of other athletic departments.
But beyond the new cost of winning, there's also a global economic reset of some kind coming that will inevitably change the donor landscape.
AI seems sure to begin replacing white collar jobs first, and the professions second. Within 4 years, gameday experiences may be affordable only to entrepreneurs. Or--if anything like Musk's predicted universal high income becomes reality--in as many years gamedays may become affordable to everyone again.
With such a radically changing but unpredictable future bearing down on us, it's hard for me to criticize anyone's plan--other than those who would carry on with the status quo, in denial that change is coming. (...no matter how much I abso-dang-tively hate it!)
Generating money by increasing revenue and profit, maybe. That's its own conversation. But generating money by letting private developers elbow in and own more and more of the gameday experience? No. That's not inevitable. That's a choice.
Just like replacing the Pride of the Southland with Joker and the Thief and a bunch of canned music from a playlist is a choice. That's crap, and no one's making them do that. They're choosing to do it.
And another thing. The reports say the school will reap 1.5 million a year plus a percentage of the sales. That's swell. And just how big a slice is that? How much will those companies be profiting from being positioned as the owners of this new gameday experience? Where is all that money going? Who's really profiting from turning the whole thing into a giant storefront?
Not that I'm surprised, really. The career business administrator types whose sole interest is money by any means necessary have taken over.
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