At half, Heupel needs to channel Dwight Shrute. "Before I do anything, I ask myself, 'Would an idiot do that?' And if the answer is yes, I do not do that thing". Don't be idiots.
Then channel the Joker in the Dark Knight when he's talking to the gangsters. "I mean what happened? Did your balls drop off, huh?"
Be smart. Don't be wusses. Beat the guys a** in front of you. Go win the second half.