Bud Light's hangover gets worse: Rivals Coors Light and Miller Lite sales SPIKE 18% in wake of Dylan Mulvaney debacle as flagship brand suffers a 17% dip and industry insiders call crisis 'an extremely difficult scenario'
- Two senior members of the Anheuser-Busch team have been placed on leave following the controversy
Bud Light has suffered another blow in the fallout from its Dylan Mulvaney partnership as its rivals' sales have spiked while its seen huge losses.
Coors Light and Miller Lite both saw bumps to sales while the Anheuser-Busch-owned brewer saw them plunge.
Bud Light's VP of marketing, Alissa Heinerscheid, took a leave of absence while the VP for Mainstream Brand, Daniel Blake, stepped down some days after.
The pair have faced the brunt of the criticism, with a report from
Insights Express, a beer-focused newsletter, saying it is an 'extremely difficult scenario' for the business – adding 'these numbers are staggering'.
Coors Light and Miller Lite sales SPIKE 18% in wake of Bud Light's Dylan Mulvaney debacle | Daily Mail Online