If you're going to run it like a business, universities need to be able to cut sports that don't generate a revenue. Football and men's basketball are really the only two college sports that generate money. They fund all the sports that do not. But if you pay football and basketball players, you're forced to pay all those other athletes as well in the name of "fairness". So if you want to run it like a business, those sports that operate at a loss need to go, which unfortunately would probably doom most women's sports.