Tony Franklin is well known for owning and operating
The Tony Franklin System Seminar. His copyrighted offensive system has been implemented by over 351 high school and college programs in 44 states across the nation,
[24][25] grossing over $170,000 annually from his consulting services.
[26] Several college coaches including
Sonny Dykes at
Arizona,
Chris Hatcher at
Murray State and
Ed Argast at
Fordham consult with Franklin about their offenses.
Pro Football Hall of Famer John Hannah says of the system "If both teams have players who are equal in talent, this offense is impossible to stop".
[26]
After taking the Offensive Coordinator job at Auburn, Franklin was forced to sell the ownership of his football consulting business to partners because of a
SEC rule prohibiting coaches from participating in a clinic not on the institution's premises.
[25] The system became known as
The System Seminars . Since his departure from Auburn, he has again taken control of the business and gone back to the title "The Tony Franklin System".
Besides his offensive consulting work, Franklin has written a pair of football related books. In 2001, Franklin authored a nationally acclaimed book titled Fourth Down and Life To Go(
ISBN 9780971428003), which chronicled his experiences with coaching football in Kentucky. The book detailed the inner workings of the Kentucky football program and effectively
blacklisted him from coaching from 2001 to 2005 until he was hired at Troy.
[27] He authored a second book in 2005 titled Victor's Victory(
ISBN 9780971428010), which dealt with the sudden death of 15-year-old
Hoover High School football player Victor Dionte Hill, who died from a cardiac arrest during one of Franklin's consulting sessions. The book urges schools and youth organizations to make
automated external defibrillators universally available.