That's what I've been saying for some time. They look at this as numbers on a spreadsheet. What incentive is there to throwing a bunch of money at the football program? Recovering your investment is a very risky proposition. Your revenue is about tapped out. Why invest $6- $7m in a coach when you people buy up the product anyway? Guess who is one of the most profitable programs in ncaa football. I'll give you a hint, it ain't Bama.
And yet UT has stepped up the begging for bucks. They want donors to give more while they give less.
