I have been a Playboy subscriber for close to 20 years but for about a year and half i haven't even opened them.
I continued getting them mainly as a collectible as I have also bought older issues back to the late 50's.
In my opinion the 50's through early 70's have the best Playmates. They always billed the Playmates as the girl next door but the last 5-6+ years they have all more or less been cookie cutter type girls.
IMO, The last great Playmate they have had was Claire Sinclair in 2011.
Maybe if they go more tasteful on there pictorials as they say they can get the celebs back as as of late there has been more celebs posting partial nudes in things like Maxim (which Playboy may now be?), GQ and even the SI:Swimsuit issue!