First, basketball officials are NCAA officials, not conference officials if I am not mistaken(something football needs to consider as well). As a fan and former coach at the intramural level, the one thing I always asked of those officiating the game was consistency. Call the same game for both teams and both halves. It is maddeningly impossible to gain any kind of flow as a player and team if the game is being called inconsistently. I see a good deal of inconsistency in the officiating at the NCAA level and that is honestly hard to watch. As a fan, it's always easy to say when the calls go against the Orange it is easy to claim bias, I do it too. But, the more aggressive teams tend to get the more questionable calls. I don't like the officiating, and anyone who says that certain teams don't get calls(watch the replay of the Miss. St. and Kentucky game, Varnado got jobbed on several calls) hasn't been watching sports, Jordan got calls because he was Michael Jordan and teams get calls because of their reputation good and bad.
My biggest complaint is this: The refs are often out of position and that always leads to bad officiating. Many of the refs simply can't keep up with the stronger, faster athletes of today and are out of position to make calls because of it. You can't expect every call to be correct, but if you are 30 feet behind the play and call a foul when the player's back is to you, you are out of position. This isn't a new trend, and until money is lost by someone that matters it won't change. I always think of TV(Ted Valentine) who often gave me the impression that he truly believed the fans came to watch him and not the game, or baseball umps who do their silly little punch outs and act like they are the stars. This problem isn't isolated to college sports, it is in the pros too.