I will trust this coaching staffs "diamond in the rough" offer much more than the last coaching staffs. They seem to be few and far between.
Ole Butch had about 20 diamonds in the rough every year
Pac 12 was down this year and the SEC has 2 teams in the final four. It helps out with recruiting a lot. Like it or not the east coast gets more tv viewers for college football. In my opinion it helps them out a lot with name recognition to play here.