I bought this at GameStop at the midnight launch along with WWE and GTA. However, I haven't even opened this or GTA. Surprisingly, I've been glued to WWE. I'm looking forward to playing this though.
The game is amazing. I have about 10 hours on my main character (elf mage) and have barely scratched the surface of the sheer amount of content in the game. It's absolutely beautiful too.
Simply Put, I've put about 20 hours into the game. If you aren't playing this game you need to be. I'm playing an Elf Knight Enchanter (mage) and its just incredibly fun and the game is gorgeous. In my opinion, this is the AAA game that is deserving of GOTY honors this year.