There aren't any price specials out there that I know of, just game goodies...
Best Buy: 10,000 EA Sports Football Club credits
GameStop: One Ultimate Team gold pack a week for 24 weeks
Amazon: Adidas All-Star team
I never cared much for Ultimate Team because it requires ridiculous grinding to be just decent if you don't plunk down cash. The only extra I bought this last year was Creation Centre expansion so I could add teams/players/tourneys.